Sustainable packaging design

Today we talk about packaging made of sustainable materials: a very heartfelt and delicate topic in a historical period during which the environment and its protection are given particular attention.

Written Tuesday, by Emanuele Mortarotti

Welcome back to Dispotech’s blog, your disposable excellence, updated weekly as always! Today we talk about packaging made of sustainable materials: a very heartfelt and delicate topic in a historical period during which the environment and its protection are given particular attention. To do so, we use the support of an interesting article published on plasticstoday.com: happy reading!

 

Every product in the shop has its own packaging. Its material though, can make a difference: presently, at a time when we are very attentive to environmental issues and the importance of environmentally sound waste recycling, the topic of sustainable packaging is one of the main concerns for companies producing any type of product.

It is also important to say that manufacturers' choices in this respect can bring potential customers closer or further away - in fact, they can determine the success or failure of a product on the market. This is why it is essential to take packaging and its disposal as seriously as the actual product itself.

 

First and foremost, we need to think about one thing: what is the packaging’s destination, once the product contained in it has been used? If it needs to be thrown into a waste bin, make sure the materials are recyclable. And, to promote good recycling habits, we could think about launching advertising campaigns or, in any case, providing information on the subject.

It’s not all that simple and straightforward though: if a company thinks of a packaging that quickly ends up in the trash, it must pay attention to any colourants used, if and how to make any labels (and make sure they do not damage the waste recycling process), it must also make sure that, in the country where the product will be distributed, there are dedicated infrastructure for waste recycling, etc..

 

What if a product’s packaging could be reused instead? Again, it is good to clearly indicate to consumers its possible uses: to do so, we could indicate its alternative use on labels, through advertising campaigns, through QR codes scanning. In short, the possibilities are many and, thanks to reuse practices, the environment will definitely be helped.

 

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Emanuele Mortarotti
Author Emanuele Mortarotti

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