International medical trade fairs: why they are strategic for manufacturers and distributors
In an increasingly digitalised B2B context, international medical trade fairs continue to play a central role.
These are not merely exhibition events, but strategic platforms where relationships, information and medium- to long-term decisions converge.
According to reports from the global trade fair industry, the medical sector is among those that place the greatest value on physical presence, due to the technical complexity of the products, the regulatory requirements and the importance of trust between the parties involved.