Digital Health in Italy: how is the relationship between citizens, technology and healthcare services changing?
Digital transformation is radically reshaping the way in which citizens access information, services and healthcare pathways.
The healthcare sector is also undergoing a period of change that involves not only the introduction of new technologies, but above all a shift in people’s expectations and behaviour.
Nowadays, patients are increasingly well-informed, connected and accustomed to managing many aspects of their daily lives online.
Searching for health information, booking specialist appointments, viewing medical reports and contacting healthcare professionals are increasingly being done via digital tools.
In this context, digital health is no longer a future prospect, but an established reality.
This is confirmed by data from Statista Market Insights, which suggests that the digital health market in Italy is set to reach a value of around $4.48 billion by 2030, continuing a growth trajectory that began years ago (Source: Statista Market Insights).