Instant ice: the rush to stock up for the sporting and tourist season in June
With the arrival of summer, instant ice is once again one of the most sought-after products in the medical, sports and first-aid sectors.
June marks the start of a period characterised by a sharp increase in outdoor activities, tourist numbers and sporting events, leading to a rise in demand for quick and effective solutions for treating injuries, bruises and minor accidents.
For distributors and retailers, this is a crucial time to plan stock levels effectively and avoid stock shortages during the months of peak demand.